Entertainment & Pop Culture - Radio

By Jerry Price - May 1, 2006 -

  • 29% of all adults listen to Christian teaching or preaching programming in a typical week. (1998)
  • Almost half (48%) of born again Christians listen to Christian radio in a typical week. (1998)
  • Among people who are 53 or older, 43% typically tune in to Christian preaching or teaching on the radio. (1998)
  • African Americans (57%), residents of the South (39%), and women (34%) are among the most likely Christian talk radio listeners in a typical week. (1998)
  • Three out of every four listeners to Christian teaching and preaching on the radio are Protestant (75%), while 10% attend Catholic churches and the remaining 15% are atheists or are affiliated with non-Christian faiths. (1998)
  • Adults who describe themselves as politically conservative were nearly twice as likely as self-defined political liberals to listen to Christian radio (37% versus 20% respectively). (1998)

“Media and Technology,” Barna by Topic, http://www.barna.org/FlexPage.aspx?Page=Topic&TopicID=27 (The Barna Group) [Accessed December 16, 2005]

“The number of people listening to public radio weekly is fairly consistent across genders for people 18-49, with Men 18+ tuning in just slightly more than Women 18+. Interestingly, the gender gap widens among people ages 50+, with far more men tuning in to public radio than women. For men, share of public radio listening (17.4 percent) peaks among 50- to 54-year-olds. For women, listening peaks (15 percent) among those in the 55-64 age bracket.”

Public Radio Today, 2005 Edition (Arbitron/Edison Media Research), 4 [Accessed December 19, 2005]

“Network radio reaches approximately three-fourths of Americans 12+ each week. The medium performs particularly well in the coveted 25-54 demographic, reaching 78 percent of American consumers in this age range. People ages 25-54 compose 52 percent of the 12+ audience to network radio.

“Network radio also performs well with teens, reaching 73 percent of young people ages 12-17 weekly.

“Network radio reaches a nearly equal percentage of adult men (76 percent) and women (75 percent). However, due to population differentials between the sexes, more Women 18+ (85.4 million) listen to network radio each week than Men 18+ (81.7 million).”

Network Radio Today, 2005 Edition (Arbitron/Edison Media Research), 4 [Accessed December 19, 2005]

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