Lane Wakefield

Lane Wakefield is the director of the Center for Sales Strategy in Sports and Entertainment (S3E) and clinical assistant professor of Marketing at the Hankamer School of Business at Baylor University in Waco, Texas. Wakefield holds a PhD from Texas A&M University. His work is published in leading journals, such as the Journal of Advertising and Journal of Interactive Marketing. He is running for his local school board in Lorena, Texas.