Press Release  Politics

SBC’s Richard Land launches iVoteValues.com and iLiveValues.com

human dignity

Nashville, Tenn.—Dr. Richard Land, president of The Southern Baptist’s Ethics & Religious Liberty Commission, launches a new values emphasis to reach out to “values voters” this election season and beyond. The initiative includes two Web sites: a re-launch of iVoteValues.com and the newly developed iLiveValues.com.

iVoteValues.com encourages Christians to register to vote, educate themselves about the candidates, and vote their values. The iVoteValues campaign was first launched by the ERLC in partnership with Focus on the Family and other like-minded groups in 2004. The Family Research Council has partnered with the ERLC for the 2008 initiative.

iLiveValues.com seeks to enable and support Christians as they daily live out their values in their communities. iLiveValues.com is also the online home for three new podcasts developed by the ERLC, as well as other media resources.

According to 2004 Election Day exit polls, 78 percent of white religious conservatives voted for President George W. Bush.

“On nearly every news broadcast, you hear discussions about the importance of Evangelicals and so-called ‘values voters,’ but Christians have a very important role to play in their communities every day of the year,” Land said.

“These same individuals must live out their faith in daily decisions, influencing their society toward righteousness and truth,” Land continued. “Our culture is facing too many grave social issues today for the people of faith to sit on the sidelines, only engaging the issues on Election Day.”

Through the 2004 iVoteValues effort, tens of thousands of new voters were registered both online and through the iVoteValues 18-wheeler truck. But more than that, the campaign helped focus the nation’s attention on moral issues instead of pocketbook issues, Land said.

p(notes). The Southern Baptist Convention is America’s largest non-Catholic denomination with more than 16.3 million members in over 44,000 churches nationwide. The Ethics & Religious Liberty Commission is the SBC’s ethics, religious liberty and public policy agency with offices in Nashville, Tenn., and Washington, D.C.

human dignity


Related Content

guide to answering gender confusion

ERLC Publishes New Resource, ‘God’s Good Design: A Practical Guide for Answering Gender Confusion’

NASHVILLE, Tenn., Feb. 26, 2024—The Ethics & Religious Liberty Commission of the Southern Baptist...

Read More
Christian political guide

ERLC political engagement guide aims to help Christians ‘think biblically’ about politics

Christian Post

The Ethics and Religious Liberty Commission of the Southern Baptist Convention has released a...

Read More
Christian political guide

ERLC Publishes New Resource, ‘The Nations Belong to God: A Christian Guide for Political Engagement’

WASHINGTON, D.C., Feb. 7, 2024—The Ethics & Religious Liberty Commission of the Southern Baptist...

Read More
Hannah Daniel

ERLC President Brent Leatherwood Appoints Hannah Daniel to Lead D.C. Office as Director of Public Policy

WASHINGTON, D.C., Dec. 13, 2023 —Brent Leatherwood, president of The Ethics & Religious Liberty...

Read More
Kentucky Pastors' Conference

Speakers tackle cultural issues with ferocity at Kentucky Pastors’ Conference

Kentucky Today

SOMERSET, Ky. (KT) – The theme of the 2023 Kentucky Pastors’ Conference was “Contend:...

Read More
ERLC board of trustees

ERLC’s Board of Trustees Unanimously Elects New Officers at Annual Meeting

Newly Appointed Chair Kevin Smith Is First Black Man to Hold Position

Nashville, Tenn., Sept. 13, 2023 —The board of trustees for the Ethics & Religious...

Read More