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Longing for likes: How to capture the hearts of Gen Z with a greater love

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January 31, 2018

The message appears on the big screen: “Please silence your electronic devices.” And amazingly the people obey. Moments before, they were texting, tweeting, and posting pictures on Instagram. But now they’re putting their phones in airplane mode. Ironically, the middle school girl, an iconic representative of the most tech-savvy, hyper-connected generation in history, is elbowing her dad: “Put it away. The show’s about to start.” When they go to the theater, even Generation Z, the iGeneration, stops to sit still. They’re transfixed by a story.

Tech-savvy, hyper-connected Generation Z

Generation Z is everywhere. According to Lifeway’s Facts and Trends, those born between 1996 and 2014, ages 4 to 22 at the time of writing, now make up 24.3 percent of the U.S. population. That’s more than millennials (22.1 percent), Gen X (19 percent), and baby boomers (22.9 percent). This largest segment of the population is longing to be affirmed, to be loved. The trouble is that they’re seeking love where it cannot be found.

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This largest segment of the population is longing to be affirmed, to be loved. The trouble is that they’re seeking love where it cannot be found.

Born at least a decade after the advent of the Macintosh, kids today have never known a world without the internet or cell phones. Pew Research reports that 92 percent of teens go online daily. And it’s no wonder. Technology training starts early these days. Code.org boasts that it has engaged 10 percent of all students in the world through its Hour of Code campaign. This means that a growing number of the middle school kids in church youth ministries are already skilled with Java; they’ve been learning to code since elementary school. Most kids have to go online each day to get their homework done. It doesn’t matter if she’s part of a homeschool co-op or attends a public school, the average Gen Z kid is familiar with applications like Google Classroom or Canvas. She uses them to take quizzes, submit and access assignments, and participate in class discussions.

Looking for acceptance online

Online is the place kids go to perform. And nowhere is that more true than in the world of social media. My grandfather’s generation sat at the breakfast table reading the morning newspaper. This generation gets up to check Facebook, Snapchat, and Instagram. It’s a new reality that requires an evolving social skill set. Danah Boyd, sociotechnical researcher for Microsoft Research, Data, and Society writes about the complicated social lives of networked teens. She explains how teenagers form a social identity online by managing their friends’ impressions. Boyd writes:

While what they present may or may not resemble their offline identity, their primary audience consists of peers that they know primarily offline—people from school, church, work, sports teams, etc. Because of this . . . teens are inclined to present the side of themselves that they believe will be well received by these peers.

In other words, today’s teens, through their use of social media, are doing what kids have done for generations before them; they’re trying to fit in. The number of comments, likes, and follows a teenager has—like the clothes he wears or where he sits in the high school cafeteria—communicates something about his social standing. What’s different for Gen Z kids is that smartphones have made this social pressure portable. As a result, the work of managing friends’ impressions online can become a full-time job.

A generation longing for justice and love

Many Gen Z kids embrace managing their platform with a passion. You can see it in the perfectly angled selfie sticks that capture faces aglow in the sun. The likes and love from friends bring confidence and pleasure. But the joy isn’t all self-indulgent. Being so connected socially has had the added advantage of helping many Gen Z kids develop empathy, realism, and a sense of purpose. The growth of the online world has exposed them to more diverse friendships, connecting them with others from a variety of ethnic backgrounds and cultural experiences.

They are also more aware of suffering and the world’s brokenness. Most Gen Z kids have grown up since 9/11, and they lived through the Great Recession at the end of the last decade. As a result, they’ve experienced the realities of war and financial loss in ways that touch them personally—family members who are disabled veterans or parents who lost their jobs. In light of these diverse experiences, Gen Z kids are largely tuned into social concerns, such as climate change, sexual abuse, human trafficking, the refugee crisis, and racism. Hashtags like #metoo and #blacklivesmatter tell the story. Generation Z is “woke,” and they’re looking for an opportunity to make an impact.

But for every Gen Z kid online happily posting selfies or crusading for social justice, there’s another who has been a victim of cyber-bullying or who has grown disillusioned. “Likes” come to be superficial. And if voices of justice remain online and unheard in day-to-day life, they seem superficial too. Many young people just feel overwhelmed—unable to process their emotions in the face of a world of hurt. Rising self-harm and suicide trends testify to the fact that it’s just too much for many Gen Z kids to handle. The world is not the way it’s supposed to be. And for kids who are sensitive to this truth, every news cycle can be experienced as a new wave of grief.

Generation Z’s passion for affirmation, acceptance, and justice reveals something that’s true about every generation. We’re all made for more. Both the joys we experience in this life as well as our unfulfilled desires reveal deep longing for the consummation of God’s kingdom. C.S. Lewis wrote about it decades ago in Mere Christianity:

Creatures are not born with desires unless satisfaction for these desires exists. A baby feels hunger; well, there is such a thing as food. A duckling wants to swim; well, there is such a thing as water. Men feel sexual desire; well, there is such a thing as sex. If I find in myself a desire which no experience in this world can satisfy, the most probable explanation is that I was made for another world.

Gen Z is longing for covenant love and kingdom justice that transcends their daily experience. They’re looking for commitment that’s more lasting than a social network can offer. They’re looking for a place where the work of justice is done and not merely talked about. How do we help this generation see that there is a Love that’s better than life (Ps. 63:3)? How do we help them see that true justice will one day roll across the world like ocean waves (Amos 5:24)? How can the church help Gen Z see that what they are longing for really exists?

Capture their hearts by living the story

It’s tempting to think that the only way to reach a hyper-connected generation is by making our youth ministry environments look more like a theater—more wired, gamified, and image-rich. Some might say, “If we want the kids to put away their phones and tune in, we should take them to the movies.” There’s an element of truth in this, of course. Youth pastors should be mindful about using effective communication methods. If you want the announcements to be heard, it’s helpful these days to post them on Instagram with a slick banner or photo. And video clip sermon intros can be more engaging for the YouTube generation.

But if our goal is to make disciples of the next generation, we’ve got to do more than capture their eyes; we must capture their hearts. Doing so will involve more than grabbing their attention then lecturing them about biblical truth—more than merely preaching the propositions and principals of Christian theology with engaging images. Gen Z needs to see a church that has been captured by Jesus’ more compelling story. And we can show them how Star Wars and Marvel have nothing on Jesus:

Jesus’s story shows kids that their worth is not tied to comments or likes. They are valued as image bearers of the Creator King. If we truly believe this as a community, then we’ll honor the younger generation by inviting them to participate in the life of our community as equals. This begins with the children. Give them jobs to do at church outside of youth and children’s ministry events. Let the children pass out bulletins. Invite a middle schooler to sit beside a seasoned saint in the nursery holding babies. Invite young men to help set up chairs before meetings begin.

Jesus isn’t unaware of the world’s brokenness or our own. The Bible invites us to engage with a world that’s more contemporary than we sometimes care to admit. Invite Gen Z teenagers to open their Bibles to narratives from the Judges and Kings. Help them see that political egomaniacs, religious pluralism, and the kind of sexual confusion they encounter in their friend groups doesn’t take God by surprise. They see it all on social media. Don’t be afraid to show it to them in the Word. And don’t be afraid to confess your personal and corporate sins as well. Gen Z kids need to see a church that is actively repenting from racial discrimination, maltreatment of immigrants, and a lack of concern for the poor.

Jesus shows us a redemptive love that transcends superficial experiences. Gen Z kids need to hear the story of a brown-skinned Middle Eastern man who bears the wrath our misplaced love and social injustice deserves. This man, our Jesus, stood starkly against a superficial culture. A bold church that loves and knows him, will stand out today as well. It will be socially awkward at times. Calling out cultural sins, talking about hell from the pulpit, and practicing church discipline are nearly always socially awkward. But that’s exactly the kind of transcendent community Gen Z kids need to see.

Finally, Jesus promises a life that fulfills this generation’s deepest longings. Jesus promises us that true love can be found; one day, justice will be done. Gen Z kids need a maturing church that actively pursues these kingdom realities. Empowered by the Spirit, we must increasingly reflect the kind of multi-cultural, justice-loving community we’ll encounter when the kingdom comes (Rev. 7:9). So, invite the next generation to walk beside you as you do justice, love mercy, and walk humbly with your God (Micah 6:8). Bring the teens along for a housing renovation project. Invite them to serve with you at a homeless shelter or crisis pregnancy center. And encourage college students to take advantage of opportunities to go on mission overseas or apply for a justice internship with a group like Love Thy Neighborhood.

This hyper-connected, hyper-concerned generation in on a quest for transcendent love. With bold love and kind invitations, let’s show them their value and invite them into a better story. Let’s help them put down their devices and find deeper satisfaction in Jesus.

Jared Kennedy

Jared is the husband of Megan and father to Rachael, Lucy, and Elisabeth. After serving fifteen years on staff at local churches, Jared now works as an editor for The Gospel Coalition, coaches children's ministers through Gospel-Centered Family, serves on the Theological Advisory Council for Harbor Network, and teaches as an adjunct instructor … Read More

Article 12: The Future of AI

We affirm that AI will continue to be developed in ways that we cannot currently imagine or understand, including AI that will far surpass many human abilities. God alone has the power to create life, and no future advancements in AI will usurp Him as the Creator of life. The church has a unique role in proclaiming human dignity for all and calling for the humane use of AI in all aspects of society.

We deny that AI will make us more or less human, or that AI will ever obtain a coequal level of worth, dignity, or value to image-bearers. Future advancements in AI will not ultimately fulfill our longings for a perfect world. While we are not able to comprehend or know the future, we do not fear what is to come because we know that God is omniscient and that nothing we create will be able to thwart His redemptive plan for creation or to supplant humanity as His image-bearers.

Genesis 1; Isaiah 42:8; Romans 1:20-21; 5:2; Ephesians 1:4-6; 2 Timothy 1:7-9; Revelation 5:9-10

Article 11: Public Policy

We affirm that the fundamental purposes of government are to protect human beings from harm, punish those who do evil, uphold civil liberties, and to commend those who do good. The public has a role in shaping and crafting policies concerning the use of AI in society, and these decisions should not be left to those who develop these technologies or to governments to set norms.

We deny that AI should be used by governments, corporations, or any entity to infringe upon God-given human rights. AI, even in a highly advanced state, should never be delegated the governing authority that has been granted by an all-sovereign God to human beings alone. 

Romans 13:1-7; Acts 10:35; 1 Peter 2:13-14

Article 10: War

We affirm that the use of AI in warfare should be governed by love of neighbor and the principles of just war. The use of AI may mitigate the loss of human life, provide greater protection of non-combatants, and inform better policymaking. Any lethal action conducted or substantially enabled by AI must employ 5 human oversight or review. All defense-related AI applications, such as underlying data and decision-making processes, must be subject to continual review by legitimate authorities. When these systems are deployed, human agents bear full moral responsibility for any actions taken by the system.

We deny that human agency or moral culpability in war can be delegated to AI. No nation or group has the right to use AI to carry out genocide, terrorism, torture, or other war crimes.

Genesis 4:10; Isaiah 1:16-17; Psalm 37:28; Matthew 5:44; 22:37-39; Romans 13:4

Article 9: Security

We affirm that AI has legitimate applications in policing, intelligence, surveillance, investigation, and other uses supporting the government’s responsibility to respect human rights, to protect and preserve human life, and to pursue justice in a flourishing society.

We deny that AI should be employed for safety and security applications in ways that seek to dehumanize, depersonalize, or harm our fellow human beings. We condemn the use of AI to suppress free expression or other basic human rights granted by God to all human beings.

Romans 13:1-7; 1 Peter 2:13-14

Article 8: Data & Privacy

We affirm that privacy and personal property are intertwined individual rights and choices that should not be violated by governments, corporations, nation-states, and other groups, even in the pursuit of the common good. While God knows all things, it is neither wise nor obligatory to have every detail of one’s life open to society.

We deny the manipulative and coercive uses of data and AI in ways that are inconsistent with the love of God and love of neighbor. Data collection practices should conform to ethical guidelines that uphold the dignity of all people. We further deny that consent, even informed consent, although requisite, is the only necessary ethical standard for the collection, manipulation, or exploitation of personal data—individually or in the aggregate. AI should not be employed in ways that distort truth through the use of generative applications. Data should not be mishandled, misused, or abused for sinful purposes to reinforce bias, strengthen the powerful, or demean the weak.

Exodus 20:15, Psalm 147:5; Isaiah 40:13-14; Matthew 10:16 Galatians 6:2; Hebrews 4:12-13; 1 John 1:7 

Article 7: Work

We affirm that work is part of God’s plan for human beings participating in the cultivation and stewardship of creation. The divine pattern is one of labor and rest in healthy proportion to each other. Our view of work should not be confined to commercial activity; it must also include the many ways that human beings serve each other through their efforts. AI can be used in ways that aid our work or allow us to make fuller use of our gifts. The church has a Spirit-empowered responsibility to help care for those who lose jobs and to encourage individuals, communities, employers, and governments to find ways to invest in the development of human beings and continue making vocational contributions to our lives together.

We deny that human worth and dignity is reducible to an individual’s economic contributions to society alone. Humanity should not use AI and other technological innovations as a reason to move toward lives of pure leisure even if greater social wealth creates such possibilities.

Genesis 1:27; 2:5; 2:15; Isaiah 65:21-24; Romans 12:6-8; Ephesians 4:11-16

Article 6: Sexuality

We affirm the goodness of God’s design for human sexuality which prescribes the sexual union to be an exclusive relationship between a man and a woman in the lifelong covenant of marriage.

We deny that the pursuit of sexual pleasure is a justification for the development or use of AI, and we condemn the objectification of humans that results from employing AI for sexual purposes. AI should not intrude upon or substitute for the biblical expression of sexuality between a husband and wife according to God’s design for human marriage.

Genesis 1:26-29; 2:18-25; Matthew 5:27-30; 1 Thess 4:3-4

Article 5: Bias

We affirm that, as a tool created by humans, AI will be inherently subject to bias and that these biases must be accounted for, minimized, or removed through continual human oversight and discretion. AI should be designed and used in such ways that treat all human beings as having equal worth and dignity. AI should be utilized as a tool to identify and eliminate bias inherent in human decision-making.

We deny that AI should be designed or used in ways that violate the fundamental principle of human dignity for all people. Neither should AI be used in ways that reinforce or further any ideology or agenda, seeking to subjugate human autonomy under the power of the state.

Micah 6:8; John 13:34; Galatians 3:28-29; 5:13-14; Philippians 2:3-4; Romans 12:10

Article 4: Medicine

We affirm that AI-related advances in medical technologies are expressions of God’s common grace through and for people created in His image and that these advances will increase our capacity to provide enhanced medical diagnostics and therapeutic interventions as we seek to care for all people. These advances should be guided by basic principles of medical ethics, including beneficence, non-maleficence, autonomy, and justice, which are all consistent with the biblical principle of loving our neighbor.

We deny that death and disease—effects of the Fall—can ultimately be eradicated apart from Jesus Christ. Utilitarian applications regarding healthcare distribution should not override the dignity of human life. Fur- 3 thermore, we reject the materialist and consequentialist worldview that understands medical applications of AI as a means of improving, changing, or completing human beings.

Matthew 5:45; John 11:25-26; 1 Corinthians 15:55-57; Galatians 6:2; Philippians 2:4

Article 3: Relationship of AI & Humanity

We affirm the use of AI to inform and aid human reasoning and moral decision-making because it is a tool that excels at processing data and making determinations, which often mimics or exceeds human ability. While AI excels in data-based computation, technology is incapable of possessing the capacity for moral agency or responsibility.

We deny that humans can or should cede our moral accountability or responsibilities to any form of AI that will ever be created. Only humanity will be judged by God on the basis of our actions and that of the tools we create. While technology can be created with a moral use in view, it is not a moral agent. Humans alone bear the responsibility for moral decision making.

Romans 2:6-8; Galatians 5:19-21; 2 Peter 1:5-8; 1 John 2:1

Article 2: AI as Technology

We affirm that the development of AI is a demonstration of the unique creative abilities of human beings. When AI is employed in accordance with God’s moral will, it is an example of man’s obedience to the divine command to steward creation and to honor Him. We believe in innovation for the glory of God, the sake of human flourishing, and the love of neighbor. While we acknowledge the reality of the Fall and its consequences on human nature and human innovation, technology can be used in society to uphold human dignity. As a part of our God-given creative nature, human beings should develop and harness technology in ways that lead to greater flourishing and the alleviation of human suffering.

We deny that the use of AI is morally neutral. It is not worthy of man’s hope, worship, or love. Since the Lord Jesus alone can atone for sin and reconcile humanity to its Creator, technology such as AI cannot fulfill humanity’s ultimate needs. We further deny the goodness and benefit of any application of AI that devalues or degrades the dignity and worth of another human being. 

Genesis 2:25; Exodus 20:3; 31:1-11; Proverbs 16:4; Matthew 22:37-40; Romans 3:23

Article 1: Image of God

We affirm that God created each human being in His image with intrinsic and equal worth, dignity, and moral agency, distinct from all creation, and that humanity’s creativity is intended to reflect God’s creative pattern.

We deny that any part of creation, including any form of technology, should ever be used to usurp or subvert the dominion and stewardship which has been entrusted solely to humanity by God; nor should technology be assigned a level of human identity, worth, dignity, or moral agency.

Genesis 1:26-28; 5:1-2; Isaiah 43:6-7; Jeremiah 1:5; John 13:34; Colossians 1:16; 3:10; Ephesians 4:24